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Interview with
The Deli
Magazine
http://www.thedelimagazine.com/newengland/artists/HNL/index.html
Interview with Mark Kaye of Hear Now Live
Mark Kaye
is the founder of Hear Now Live, a Boston based company that
provides additional revenue sources for local bands.
HearNowLive promotes shows at several local Boston area
clubs. According to their website, "[Hear Now Live is] a one
stop shop for a local band or an up and coming national
band. On top of offering Bands the opportunity to play a HNL
concert that will be promoted correctly and be band
friendly, our shows attract true music fans, and the vibe
created by HNL is unmatched."
The
Deli: Tell me about Hear Now Live. How long has it been
going on?
Mark Kaye: I have been in and out of the music industry for
20 years but I started HNL 3 years ago. It started as a way
to get local music out to people faster by recording the
shows and burning them on the spot. It turned into a full
service Promotions and booking agency shortly after that. We
try to create a community of music fans and have them always
want to come back for more. We ask the musicians to believe
in the each show and to help us create a positive
environment so that there friends and fans will be happy and
want to see them again or come to another Hear Now Live
event.
The
Deli: Why did you want to start something like this?
MK: I started something like this solely based off of my
love for music and bringing people together.
The
Deli: How did you get involved in the indie music scene and
why did you want to help unsigned artists?
MK: Well I have been on both sides of the spectrum. I've
worked at labels, recording studios, clubs etc... so I know
how hard it is for these newer unsigned artist to get off
the ground. I want to help them do that.
The
Deli: How do you organize your shows? Pick the venues? Pick
the bands?
MK: There is no real formula in picking the bands. I kind of
see it in my head and try to make it work . The venues are
just an avenue to create the event. Some venues are slightly
nicer than other but the bands need to know that any venue
is a good venue because there aren't many left.
The
Deli: What has been your favorite (or some of your favorite)
shows so far that you've held?
MK: All of our Halloween related shows have been amazing.
Our Paradise show in August was incredible...I love them
all!
The
Deli: What are some local acts you really dig?
MK: Abbie Barrett, Myra Flynn, Michael Bernier, Fire in the
Field, McAlister Drive, Alice Austin, Flash Gordman, Buffalo
Soul, Turkuaz, Dopapod, 6th Degree, ila Mawana, Staff
Johnson, The Doctors Fox, The Othership, Aliens, Grow,
Gentlemen Hall, oldjack, The Phix, Slow Century, Ellis
Ashbrook, and the list goes on and on and on...I'm not picky
so I like most local music.
The
Deli: What does an artist have to do if they want to be
showcased in one of your shows?
MK: They have to show me that they will help me make the
event a success.
The
Deli: Are you a musician?
MK: Nada...gave that up long ago.
The
Deli: What does the future of Hear Now Live look like?
MK: We are taking on new promoters under our wing and we
want to be the weekend warriors and put on the best and most
successful weekend shows possible. We want to be able to
develop up and coming new artists and show them that if they
take the risk and jump in than the outcome will be well
worth it for them, us and most importantly the fans.
- Meghan Chiampa
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Loan Commitment
Letter and Carry On
My Way
More reliable than
most interns, Hear Now Live�s latest addition to
our forever evolving family, we would like to
introduce to you �Loan Commitment Letter� and
�Carry On My Way�.
Defectors from a militant Furby unit, they amassed a group of furry
creatures and travelled East from who knows
land. Somehow we found them, took them in and
taught them our own promotional ways. These two
crazy fur-balls and their friends will be giving
away tons of great prizes at all future Hear Now
Live shows starting in September. Now they were
kind enough to give us some time to talk about
how they got here and why they decided to get
involved with Hear Now Live!
See Contest and rules on
main page.
Mark Kaye: �So
what brought you this far East?�
Loan Commitment Letter: �Some Furbys are grey
and others are white. Some Furbys are black, as
black as night. Some have tails and others mane�
Carry On My Way: �Small of stature, big of
heart, all Furbys are so very smart. We Speak a
language all our own for Furbish is a language
quite unknown.�
MK: Alrighty
then�Do any of you play any instruments or sing?
What made you want to get into this type of
business?
LCL: �La, La, LA�..la, la,
la��.la, lalala la la la la�
COMW: �Weeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee!�
MK: Where do you plan
to hide in the clubs and how will you decide
which gift you will giveway each week?
LCL:
COMW:
MK: How did
you get your names?
LCL:
COMW:
MK: Ok so is there
anything we need to know about Furbys that we
don�t know about Furbys?
COMW: �Furbys Need May-May (Love) and
May-Lah (Hugs) and we wee-tee (sing) and loo-loo
(joke). We play Furby Says and hide and seek and
into the future we can peek.�
LCL: �So when you take a Furby home you will
never be alone. The more you play, the more we
do, Furby will keep amazing you.�
So there you have it�
find the Furby
and win a Furbish like prize
but you have to
come to the shows to see it all unfold. The more
shows you attend and the more Furbys you find,
your prize will get that much cooler and we
promise all Furbys will be on loan for at least
the night.
Un-carefully Unedited by Mark Kaye |
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What the Industry is Saying about HearNowLive...
"Having been in the music industry for 20+ years, you just �know�
when you are working with solid team of true professionals.
Clearly, this is not Mark or Lionel�s first rodeo, they are
consummate professionals. In the Boston Metro market, Hear Now
Live is on the top of my list. The best part about this team is
that they remain true fans of growing the music industry and are
accessible to all bands from just starting out, to �A-List�
Nationals Acts."
- Tom Grin (Thrust Music, Fear Nuttin Band, BoomBlaze
Records)
"We had an awesome time Friday night! We look forward to
working with you in the future! Cheers!" - Zac Mac Band
"you guys truly rock. big up!!" - Dan Africano
"...what can I say, I'm speechless.. another hell of a job
promoting and SELLING OUT yet another TOP venue in Boston!"
-Shah and Persian Blue!
"sick job last night, guys (as always). thanks so much
again! great way to start off 2009! - Gold Star Morning
"What a show and what a night. 2009 is looking real good.
THANKS! " - McAlister Drive
"Amazing show last night...The place was on fire...great
times...good good vibes everywhere...Free up - Free up"
-Michael
Bernier
"...HNL is the best thing to happen to the Boston music
scene! Thanks for everything!..."
-Brian (Michael Bernier
& The Uprising)
"Thanks for everything! We really enjoyed working with you
and playing Precinct. We'll keep in touch and hopefully see
each other in the near future!" -Verb the Adjective Noun
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